When it comes to digital marketing “links” are of utmost importance. Links help people move from one website to another, and play a pivotal role in increasing site traffic, brand awareness and conversion rate. They generate positive signals which are used by search engines to reward websites with better search rankings.
Smart link building requires creativity, ingenuity and a bit of luck. To create positive, valuable, and competitive – in the sense that they give your site competitive advantage – links, you need to focus on high-quality, rather than bulk link building techniques. Following are five quality link building strategies that can help you increase traffic, branding, conversions and improve site rankings.
1. Interviewing an Influencer
Interviewing, if used correctly, can be a powerful link building technique. Preferably, the person you interview should have a dense social media presence or clout, and should be a recognised member of the said community. For example, if you are promoting a social media platform, try to secure an interview with Mark Zuckerberg (just kidding).
2. Contributions on Web
This is probably the most effective link building technique. It’ll help you with online branding and content marketing, and even help you create a wider footprint on the web. When your content is published on high authority websites with a link back to your brand’s site, you will receive ample traffic.
3. Social Media Channels
Implementing social media strategy into your business can help you build quality links effectively. People discover an avalanche of content through social sharing; that’s why it is essential to have a few profiles on popular social platforms where you can gain easy access to the targeted audience.
4. Links from Authentic Online Reviews
Authentic reviews from consumers can strengthen your brand and increase its reputation. It can send potential customers resulting in increased conversions.
5. Press Coverage
Getting media coverage is a great strategy to gain business exposure and targeted audience. Press mentions will make your brand or product/service visible to people and will generate viral traffic, resulting in increased conversions.
These are just some of the techniques that can help you stay ahead of the game. If you wish to learn more about link building and how it can help you with off-page SEO, get in touch with us at: +971 55 168 2292.